This is a curse for the software barons who keep building crystal palaces in the cloud and call it innovation. We’re not here for investor decks. We’re here for bus routes, laundromats, nurse stations, immigrant hustles. Software that doesn’t leak into the sidewalk rot is just a spreadsheet with better PR.
B2B SaaS was supposed to be boring infrastructure. Somehow it morphed into a carnival for rent-seekers where “AI” means “actual interns” and every dashboard is just another way to extract a vig from people who already do the real work. If your app can’t explain itself to an exhausted night shift in five seconds, burn it down and start over.
IYKYK is a satire drop, but the manifesto is a threat. We’re spilling ink for dispatch riders, fry cooks, the ones still holding up the supply chain while founders cosplay futurists. Software should enrich regular people the way utilities do—quietly, predictably, with zero swagger. No velvet rope, no exclusive beta, no “upgraded tier” for the rich. Build tools that hit the grime, or don’t build at all.
Here’s the deal: code should rust if the community can’t touch it. If your SaaS doesn’t improve a diner waitress’s Tuesday, it shouldn’t exist. We’ll keep selling jokes on cotton until every so-called innovation passes the kitchen table test. When apps finally act like public works, we’ll retire the merch and get back to living.
— IYKYK.XXX /